When a lead platform runs on subscriptions, its revenue comes in every month whether the leads are good or not. That doesn't mean every subscription business stops caring about quality. But it does mean the monthly fee gets paid either way, at least until you notice and cancel.
Jobiteer is built differently, and that changes what we have to care about.
We only earn when you choose to buy
There's no subscription on Jobiteer. We don't have a base of monthly fees coming in automatically. Revenue only happens when a contractor decides it's worth buying credits, and contractors only keep buying if the jobs on the board are worth unlocking.
If the leads stopped being worth it, you'd simply stop buying. There's no contract holding you in and no renewal quietly carrying you along. That puts the pressure right where it belongs: on us, to keep the board full of real jobs from real homeowners.
Silent leads come back to you
If you unlock a job and the homeowner never replies to you and doesn't hire you, your credits come back automatically when the job closes. A lead where nobody ever showed up doesn't use up what you paid for.
That matters for incentives too. A platform that let you pay for dead leads and kept it that way would have little reason to clean them up. When silent leads are refunded, dead posts don't do anything for anyone, so there's every reason to keep them off the board.
Quality measures that follow from that
Because lead quality is what keeps contractors buying, Jobiteer has built in safeguards aimed at it:
- Exact duplicate posts are blocked, so the same request doesn't show up twice.
- Posts that get reported enough are hidden automatically and reviewed.
- Jobs that go unfilled for long enough close on their own, so stale posts can't be unlocked and drop out of the board's Active view.
- Posts can't be edited or deleted after someone unlocks them, so what you paid for stays what you paid for.
- Homeowners have ratings from contractors, shown on their job posts.
Other things we don't charge for
The same thinking applies elsewhere. We don't sell placement in the contractor directory, and the unlock cost of a job doesn't rise with demand. Your visibility comes from your reviews and completed jobs, and your costs come from the jobs you choose.
What this means for you
No business model is perfect, and we won't claim ours guarantees every lead is great. What it does is line up our interests with yours. We do well when you find jobs worth paying for. If we stop delivering that, you can walk away at any time without penalty, and we'd see it right away.
That's the kind of pressure we want to be under.